Adventurous Activities are assessed by Adventure Activity Associates contracted by the Awarding Body, Adventure Activities Industry Advisory Committee (AAIAC).
Why AAIAC is the Awarding Body for the LOtC Quality Badge for Adventurous Activities.
AAIAC is the sector’s lead body for safety in adventure activities and includes representatives from a wide range of stakeholders from the UK adventure activities sector.
The Assessment Procedure
The Adventure Activity Associates Ltd manage the assessment process with three ways to apply –
- Directly through AAAs
- As a top-up to your AALA licence.
Once you have completed the application form for AAAs via the links above you are invoiced. After payment an assessor is assigned to arrange a site visit. They need to see your site and observe an activity in action.
- Through your membership of an approved scheme – currently The Association of Heads of Outdoor Education Centres, British Activity Providers Association, Mountain Bike Instructors Award Scheme and British Association of Snowsport Instructors.
Your membership organisation will explain the assessment process to you.

Timescale
This will depend on the way you apply. The Direct route and AALA top-ups can take up to at least 6-8 weeks.
Cost
For assessments –
- Direct route – £1005+VAT (From 1st April 2025 – £1065 + VAT)
- Via an AAIAC Approved Scheme – £273+VAT plus your fees to your membership body (From 1st April 2025 – £297 + VAT)
- Top up to AALA – £615 +VAT (From 1st April 2025 – £686 + VAT)
Plus an annual fee of £273 + VAT for the alternate years when no assessment takes place. (From 1st April 2025 – £297 + VAT)
Contact AAAs
If you are ready to start your application click on this link or to find out more contact –
info@adventureactivityassociates.co.uk
01479 811448