Many providers aren’t, and it’s costing them visibility, credibility and bookings.
When you secure an LOtC Quality Badge, your organisation is automatically added to Kaddi, the purpose built platform where schools search for trip ideas, compare options and read verified reviews.
Kaddi sits at the heart of the EVOLVE system, which supports the planning and management of over 2 million educational visits every year. In January 2026 alone, more than 200,000 educators visited the site, with monthly traffic consistently above 180,000.
If you haven’t claimed your listing, or if your content, images and videos are out of date, schools simply won’t find you. Unclaimed or inactive listings are pushed down in search results, lack reviews and fail to build the trust that drives real enquiries.
Educators rely on Kaddi because every review is written by a genuine visit leader and verified through EVOLVE. That level of assurance makes Kaddi one of the most trusted decision making tools in the sector, and a powerful platform for providers who use it well.
Kaddi now includes advanced search filters and new planning tools that make it easier than ever for schools to discover the right visit. If your listing isn’t complete and active, you’re missing out on opportunities that your competitors are already benefiting from.
Join this Zoom session to learn how to:
• Claim and optimise your listing
• Add compelling content that boosts visibility
• Encourage and respond to reviews
