Delivered by: Michael McVerry, Managing Director, Buzz Education
Schools are busier than ever, and standing out in a crowded marketplace can be challenging. So how can education providers ensure their marketing and communications are relevant, engaging and aligned with what schools actually need?
Join Michael McVerry, Managing Director of Buzz Education, for this practical and insight-rich online workshop exploring how education suppliers can use data to make better decisions about their marketing, messaging and communication strategies.
Drawing on Buzz Education’s extensive experience supporting organisations to reach schools, Michael will share how data-informed content can help providers better understand their audiences, create more relevant communications, and improve engagement with schools.
The session will also explore the growing role of artificial intelligence (AI) in school marketing and communications. Michael will discuss findings from Buzz Education’s latest research, including surveys of both education suppliers and schools, examining perceptions of AI and its use in marketing activities. Together, we’ll explore the opportunities AI presents, alongside the concerns, challenges and ethical considerations that organisations need to be aware of.
By the end of the session, participants will:
- Understand how data can be used to inform and improve communications with schools.
- Learn how to create more relevant, audience-focused content.
- Explore emerging trends in education marketing.
- Gain insights from recent research into schools’ and suppliers’ views on AI.
- Consider the benefits, risks and practical applications of AI in marketing and communications.
- Leave with ideas they can apply immediately to their own marketing and engagement activities.
Who should attend?
Providers of educational programmes, activities, resources and services who want to strengthen their communications with schools, increase engagement, and make more informed marketing decisions.
This workshop is designed to help education suppliers, activity providers and learning organisations improve the effectiveness of their communications with schools by taking a more data-led approach
Before booking this event, please be sure if you are a CLOtC Member or not. LOtC Quality Badge holders are not automatically members of CLOtC so may not be eligible to purchase a free ‘CLOtC Member’ ticket. If you are not sure if you are a CLOtC member, please contact us at enquiries@lotc.org.uk.
